Speed 101 - The Basics

As the site mentions, we are humans, and humans are impatient. We want it, and we want it now. So here is a quick guide that is easy to help you obtain a noticeable difference with little effort by optimising your images.

Speed 101 - The Basics

Do Your Images Attract or Repel Your Customers?

HD images are great. They may be the determining factor when trying to attract customers. If you have a travel agent, you’re probably going to want to show off your images, so low-quality images are not an option. Regardless of your platform, it is always important to scale and optimise your images off the bat. Generally, you won't need to go larger than around 1280px.

The Four Most Common Extensions Are

  • .PNG
  • .JPG
  • .WebP
  • .SVG

We used a site called Omni Calculator to see how long each picture would take to load on an average 4 meg line and then calculated the average load time of a full page.

Download Time Calculator
This download time calculator will help you determine how long it will take to complete a file download over a given internet download speed. Keep on reading to learn more about file sizes, download speed, and other related topics.
Omni Calculator Download Calculator

PNG Format - 4.3 MB | 8.389 Seconds

Original - PNG "1920 × 1294" Full HD

First, Let's Convert the PNG to a JPG Using the Below Site

Convertio — File Converter
Convertio - Easy tool to convert files online. More than 309 different document, image, spreadsheet, ebook, archive, presentation, audio and video formats supported.
Convert File Converter

Convert is a Simple Free Website That Even Your Dad Could Use

After converting to .JPG, the file size is now 632 KB and according to a scientific calculator, that is a lot smaller. And smaller means faster.

JPG Format - 632 KB | 0.1575 Seconds

JPG Format - 632 KB | 0.1575 Seconds

Drag & Drop, Choose Your Quality & You’re Done

WebP Converter
Convert your image pictures into the more efficient WebP format. WebP is supported by Chrome, Firefox, Edge and Safari from version 14.
WebP Converter

After converting to .WebP the file size is now 132KB. Our scientific calculator is not required as you can see, we are now down to a fraction of the size. It is worth noting that some older web browsers don't support this format, and you should use a JPG as a fallback.

WebP Format - 132 KB | 0.0325 Seconds

WebP Format - 132KB | 0.0325 Seconds

Now, if you already had a .JPG image or just want to push boundaries, you can call this guy. We halved the size and dumped the lot. The below images are a fraction of the size. Can you see the difference?

TinyPNG – Compress WebP, PNG and JPEG images intelligently
Make your website faster and save bandwidth. TinyPNG optimizes your WebP, PNG and JPEG images by 50-80% while preserving full transparency!

WebP