Page visits are metrics used to measure what pages people are viewing on a website over a specified period. The metrics are intended to allow website owners to understand how their visitors interact with their websites. The goal is to give owners the information they need to provide their viewers with what they want, but these metrics can also help when choosing the correct hosting package.
The "Not So" Technical Explanation
A page visit is counted based on the public IP address of a person viewing your website. This means if you are using your WIFI at home on separate computers, or different browsers, for example, Google Chrome, Microsoft Edge, or Safari for iOS, your public IP address that is provided by your ISP, is what web servers use to determine this number. Generally, your ISP will only assign you one public IP address. Your router will then share it amongst all the devices connected to it by a magical process called network address translation "NAT".
So, in simple terms, if you have multiple devices on your home network and view a page on your website from each device, this will count as a single visit as all the devices will share the public IP address provided by your ISP. If your public IP address changes, because of a router reboot, or you change locations, this will be counted as another page visit.
Analytic tools may also be counted as well as bots and crawlers, so this number may not always be actual humans. While this is a good indication, a website that is getting a lot of attention from bots, or prone to DDoS Attacks will see a much larger number. We recommend adding an additional 30% to 35% to accommodate this.
Viewing Your Page Visits
You should already be keeping an eye on your page visits as well as other analytics when maintaining your website, and the results may differ depending on your package and website. If you are using a Reverse Proxy such as Cloudflare, you will be able to view these results from their dashboard. If you are not, you really should start.
These tools will also give you a good indication of potential issues and can help you track down problems and slow pages that will impact your viewer's experience.